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Edtech Founder · MVP Validation

Counsello: from mentoring idea to MVP direction

LAILA helped Mustafa use market and consumer research to validate the opportunity, separate mentor and mentee journeys, and shape what to build first.

INDUSTRY

EdTech · Mentoring

ENGAGEMENT

MVP Validation

READ

4 min

1

Founder concept structured

2

User journeys clarified

5→1

Audiences narrowed to one

01 — The Challenge

A promising idea — and too many directions to serve at once

Mustafa had domain expertise and a promising idea, but the opportunity was broad. Counsello could serve students, graduates, professionals, mentors, and counselors — but the first MVP could not serve everyone equally.

Before building, Mustafa needed to clarify the market, validate user demand, separate mentor and mentee journeys, and identify the first use case worth testing.

Before LAILA

Five possible audiences. One MVP. No clear first move.

Which market first?
Real demand, or founder assumption?
Where do mentor and mentee journeys diverge?

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Mustafa Abbas, founder of Counsello

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EdTech Founder

Counsello: From mentoring idea to MVP-ready direction

LAILA helped Mustafa validate the market, clarify mentor and mentee journeys, and shape a focused MVP path before build.

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Mentor and mentee journeys clarified

Explore Case Study

4 min read

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