Case Study

Understanding Why KSA Consumers
Were Walking Away and What to Do About It

‍Industry: Fashion & Retail

99.97%

Faster Research

$35k

Saved per Study

1,000+

AI Personas

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NEOM

Industry: Real Estate Development/Tourism

Project Value: $500B

Markets: USA & KSA

90%

Faster Research

$35k

Saved per Study

10,000+

AI Personas

The Challenge

Brand: Victoria's Secret

Industry: Fashion & Retail

Challenge: Declining Performance

Victoria's Secret was facing a 20% year-over-year sales decline in the Saudi Arabian market. The business knew something was wrong. What it didn't have was a fast, affordable way to find out exactly what — and why.Traditional research meant 6 weeks, $35,000, and 70+ participants across 12 focus group sessions. By the time insights arrived, the window for seasonal decisions had already closed.They needed consumer intelligence at the speed of business decisions.

‍

20% YOY Sales Decline

Outdated Market Intelligence

Limited Consumer Insights

Seasonal Planning Delays

What LAILA Did

Insights

Products seen as old and irrelevent
Pricing too high for regular use
Limited retail presence
Brand percieved as outdated
Poor product quality

Audience modeling

10,000+ personas created
Behavioural and demographic profiles
Detailed shopping prefrences mapped
Behavioral patterns identified
Motivations and barriers uncovered

Recommendations

Refresh beyond special occasion wear
Emphasize fit and comfort focus
Introduce value-priced SKU's
Expand accessible retail presence
Modernize brand positioning

Key Results & Impact

90% decrease in survey time

Weeks to Days

Actionable intelligence

Clear direction marketing strategies

Cost Optimization

Significant savings vs. traditional research

Competitive advantage

Rapid response to market changes

Testimonial

"LAILA has revolutionized how we approach market research.

What previously took our team 6 weeks and thousands of dollars, now delivers more comprehensive insights.

The depth of understanding about our Saudi consumers has transformed our strategic planning and helped us reclaim market share."