LAILA produces the decision reports product managers are expected to write—decision memos, tradeoff summaries, pre-reads, and risk snapshots—so you can align stakeholders and forward the rationale to leadership without rewriting.

LAILA uses your decision context (the call, the options, the constraints) and runs structured validation with ICP-aligned synthetic audiences to generate evidence summaries, tradeoff analysis, and clear recommendations.

Product and growth leaders - for eg. product managers, growth teams, PMMS who co-own high-stakes decisions— who need to make and defend calls when the signal is thin, mixed, or political, including founder-led teams where product decisions move fast and scrutiny is high.

When you need to make and defend a decision quickly—forced tradeoffs, drive-by requests from leadership, decision-meeting pre-reads, or situations where risk is real but not yet clearly articulated.

To start a LAILA pilot, you identify a real Decision Situations your team is actively working through. For each Decision Situation, you provide:

• the product call under scrutiny (one line),

• 2–3 options

• and any deadline or forcing function.

During the pilot, you receive a downloadable report, one for each decision.

Use them as pre-reads, forward them to leadership and cross-functional stakeholders, or use them to close decision loops and evaluate whether LAILA fits your team's decision cadence.

Below are a few examples of what counts as a Decision Situation and what to send. Bullets are enough—no polished brief needed. Just the decision, the options, and what's driving urgency.

Feature sequencing
Decision: Ship onboarding flow A vs B for SMB next sprint.
Options: A (faster time-to-first-action, less customization) vs B (slower setup, more personalization).
Urgency: CEO wants a recommendation before Friday's product review.

Pricing change
Decision: Keep seat-based pricing vs switch to usage-based pricing.
Options: Seats (simpler sales motion, predictable revenue) vs Usage (better expansion, higher variance).
Urgency: Must be decided before Q3 planning locks.

ICP focus
Decision: Prioritize Segment A vs Segment B as primary ICP this quarter.
Options: A (higher ACV, longer sales cycle) vs B (faster adoption, lower ACV).
Urgency: Marketing roadmap and sales targets finalize next week.

Each report is delivered within 48 hours after inputs for that specific Decision Situation are provided. If a specific decision is time-sensitive, you can flag the deadline when sending inputs.

Each Decision Memo follows the same structure: Decision Situation, options considered, evidence summary, key tradeoffs, recommendation and rationale, risks and unknowns, assumptions, and a recommended next test (if needed).

"Evidence summary" means what we observed from structured validation with ICP-aligned synthetic audiences: the dominant arguments for each option, common objection themes, and the highest-impact unknowns to validate next. When available, we can also incorporate your existing customer calls, notes, or feedback to strengthen the synthesis.

The memo is written to be forwarded as-is.

This is not a PRD, a discovery or research study, an analytics implementation, a roadmap or planning process, or a stakeholder workshop. It is a Decision Memo, meant to help you make a call and move forward.

Yes. You can keep the input anonymized—use placeholders like "Company" and "Customer." Company names, customer names, and internal metrics are not required to generate a decision memo.

Do not send customer PII, credentials (API keys, passwords), source code, or internal financial data. Keep inputs limited to the decision, the options, and the deadline or blocker that makes the decision time-sensitive.

Your inputs are used only to produce the Decision Memos for your pilot. They are not reused for other customers.

No. Your inputs and the decision memo generated for you are not used to train any models.

Yes. We can sign an NDA before you send any inputs.

No. During a LAILA pilot, a repeatable workflow is applied across your Decision Situations: it starts with your decision objectives and criteria, builds ICP-aligned synthetic audiences, runs structured interviews at scale, scores and stress-tests the results, and produces one-page Decision Memos you can forward as-is.

LAILA does not offer free trials or demos. To start, teams run a paid pilot scoped to 3–5 real Decision Situations over two weeks, with scope and price agreed upfront.

A LAILA pilot is a paid, two-week engagement that delivers 3–5 one-page Decision Memos for 3–5 real Decision Situations from your product team.

You can submit Decision Situations throughout the two-week window. Each Decision Memo is delivered within 24–48 hours after inputs for that specific Decision Situation are provided. Scope and price are agreed upfront.

Most pilots include 3–5 Decision Memos. If needed, a pilot can be sized to 5–10 Decision Memos depending on how many Decision Situations you want to test.

After the pilot, you choose whether to continue. If you want to keep using LAILA, you can purchase additional Decision Memos or move to a larger agreement. If not, the pilot ends—there is no automatic renewal or obligation to proceed.