Validate Product &
GTM decisions -in minutes

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Built for Product, Growth, and Insights Leaders

Data-Driven

Actionable Insights

Scalable Solutions

who it's for

PRODUCT LEADERS

Decision with McKinsey grade research

Lock features & GTM before launch
Commit to a segment with confidence
Avoid misfires & margin leakage

STRATEGY & INSIGHTS TEAMS

Win pitches with evidence

Show market winners
Pressure-test options with target buyers
Pressure-test concepts before the client does

PMM & GROWTH TEAMS

Pick the message that wins

Pressure-test messaging and value props
95% predictive accuracy
Get decision-grade evidence for leadership

Case Studies

How it works
Bring a decision. Get buyer signal. Forward the memo.

FRAME THE DECISION

What Decision needs to be resolved?
Options to choose between
Deadline + who it's for (stakeholders)

See a Sample Decision Memo

TEST WITH BUYERS

Structured questions tied to the decision
Clear signal across options
Tradeoffs + risks surfaced early

See How It Works

GET THE DECISION MEMO

Go / Adjust / Pause recommendation
Evidence summary + rationale
Ready to forward to leadership

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ADVISOR NETWORK

Built with Experts. Trusted by Industry Leaders

1/4

Shreye H Mehtani

Sr. Manager, Strategy & Transformation
Unilever

I have to sell my product concepts twice: once to the consumer and again to the management.This product is my partner to help me sell internally.

Shreye H Mehtani

Manu Bajaj

Senior Director
Procter & Gamble

We don't get to test all we want to test with consumers, now we do.

Manu Bajaj

Mathew Robinson

Brand Director | Venus & Braun
Procter & Gamble

The stakes are very high. We spend hundreds of thousands on copy development and testing and if it fails we'd have to do it all over again. This will help us avoid that.

Mathew Robinson

Atif Hussein

Managing Director
Venture Studio, Portfolio T

LAILA transforms how CPG teams launch products. With predictive consumer insights in under 30 minutes, brands can validate concepts, packs, claims, and pricing — eliminating guesswork and costly delays.

Atif Hussein

"LAILA tranforms how teams validate ideas. The AI-powered platform delivers deep consumer insights with unmatched speed, eliminating guesswork and reducing time and cost. For organizations serious about building what customers actually need, LAILA is indipensible."

Atif Hussein
Managing Director
Venture Studio, Portfolio T

"LAILA tranforms how teams validate ideas. It delivers deep consumer insights with unmatched speed, eliminating guesswork and reducing time and cost. For organizations serious about building what customers actually need, LAILA is indipensible."

Atif Hussein
Managing Director
Venture Studio, Portfolio T

"LAILA has been a game-changer for our incubator program. Their AI platform streamlined our market research process, saving our cohort countless hours and providing deep insights that were previously unattainable. Our startups are now more equipped to make informed decisions, thanks to LAILA Labs."

Dana Patterson
Program Manager
Sharjah Entrepreneurship Center

"LAILA transformed how we support our founders at SHERAA. Our cohort gained market insights in days instead of weeks, helping them validate concepts before investing precious resources. It's become an essential part of our program toolkit."

Dana Patterson
Program Manager
Sharjah Entrepreneurship Center

"LAILA is incredibly user-friendly and accurate—I tested it against real surveys I’ve done, and the insights were spot on. It has huge potential, not just for corporates, but also for the development and donor sectors."

Ahsan Hamid
Public Policy Researcher,
Center Global Dialogue & Leadership

"I have to sell my product concepts twice: once to the consumer and again to the management.

This product is my partner to help me sell internally."

Shreye H Mehtani
Sr. Manager, Strategy & Transformation
Unilever

"LAILA has the potential to be a powerful tool for women-owned businesses. It can handle the work of five to seven people—freeing up time and energy for entrepreneurs who wear many hats. We’re excited to see how LAILA can empower women-led ventures in Pakistan."

Naima Ansari
President,
Women Chamber of Commerce & Industry

"We don't get to test all we want to test with consumers, now we do."

Manu Bajaj
Senior Director,
Procter & Gamble

"Using LAILA's exploratory analysis and conceptual testing has been incredibly helpful. It allowed us to identify profitable niches and refine our product concepts. The use of simple linguistic variables made it easy for us, even without a technical background, to test and improve our ideas."

Imran Ahmad
Professor,
University of Engineering &
Technology Peshawar

"The stakes are very high. We spend hundreds of thousands on copy development and testing and if it fails we'd have to do it all over again. This will help us avoid that."

Mathew Robinson
Brand Director | Venus & Braun
Procter & Gamble

TESTIMONIALS

Real Teams. Real Results.

Omar Mokhtar

CEO | Suhoola
SHERAA Cohort 2025

LAILA gave me clarity at a stage where everything felt like a guess. It helped me test ideas, refine messaging and focus on what truly resonated. I saved time and gained confidence.

Mustafa Abbas

Director | Head Counsellor
Counsello Education

The speed at which we were able to create a prototype and then translate that into a business has been remarkable.

Waiza

CEO
Zanaan

LAILA is a game-changer for e-commerce. I truly believe this AI-powered tool will bring a dynamic shift to how businesses grow. I’d definitely recommend it!

Jahanzaib Hashmi

CEO
AutoPak

LAILA helped me understand the dynamics of the target market and how to effectively promote my product. I now have a clearer idea of how to move forward with my launch.

Tim Ryan

Chief Brand Officer
Tomorrow London

This would make a huge difference in helping us to know what to develop.

Khurram Idrees

CEO
Icarus Incorporated

LAILA delivered insights in minutes that took us years to uncover through traditional research. As someone leading a research company, I was genuinely impressed by its speed, accuracy and depth.

Alia Badreldin

Managing Director
CULTARK

It's like the whole team's work in one click. It's genious and a little terrifying.

Hatem Darwish

CEO D-TAG

LAILA helped bring our MVP vision to life quickly and with precision. Their AI tools and attention to detail ensured a seamless blend of functionality and user experience. A forward-thinking team we highly recommend.

Menna Abdelbaky

Regional Marketing Brand Manager
Fine Hygienic Holding

It's invaluable for understanding and adapting strategies to meet specific country-wide consumer needs effectively.

Naresh Shetty

Founder realbroker.app
Antler Cohort 2025

We’ve made significant progress with a strong prototype that’s ready for audience testing. Azhar and the team have been instrumental in driving key improvements that elevated our product.