FOR STRATEGY & planning TEAMS

Pitch-ready research your team can defend

A Decision Memo for every brief. Delivered same day.
‍Sourced findings and a Go/Secondary/Hold recommendation.

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Trusted By Companies We Work With

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Brand - Fine
Brand - Sirona
Brand - Napco
Brand - Neom
Brand - Lego
Brand - in5
Brand - Ministry Of Communications And Information Technology
Brand - ntdp
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Brand - Fine
Brand - Sirona
Brand - Napco
Brand - Neom
Brand - Lego
Brand - in5
Brand - Ministry Of Communications And Information Technology
Brand - ntdp
Sheraa Logo
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Validated Methodology

LAILA versus Kantar study.
The results held.

The agency problem

Good instincts.
No receipts.

Too Slow
Traditional research lands after pitch.
Too Narrow
Can't test multiple audiences and angles.
Too Risky
Without evidence, shipping strategy on gut.
View Sample Report
WHERE LAILA FITS

High-stakes decisions.
Clear answers. Fast.

Winning New
Business
BRIEF Just Landed
Walk into the pitch with something to stand behind
Walk into the client pitch with:
- clear behavioral buyer direction
- category context and competitive gaps
- defensible pov you can stand behind
Entering a New Category/MARKET
Category + competitive landscape
A structured market report with:
- directional market sizing
- competitor positioning and whitespace
- pricing benchmarks and demand signals
‍
—all source-linked and ready to drop into your deck
Win the Account
Show depth before they ask for it
Get a source-linked report:
-demonstrate how the market actually behaves
- back your strategy with evidence
- move the conversation from ideas → conviction
Strategy
Development
Validate Audience Hypothesis
Challenge demographics with
behavioral signal
Move from "25–45 women" to drivers,
triggers, and decision logic.
GROUND CREATIVE TERRITORY
Signals that anchor territory
choices
Ground territories in what people actually do: occasions, emotional drivers, social influence, and purchase triggers.
Before Primary Research Spend
Narrow the field before you pay
for qual/quant
Shortlist 15–20 options down to 2–3 worth
validating.
Validate the POV
Confirm what's strong or surface what you missed and present with confidence
Delivering and
Monetizing Insights
Turn Research Into a Billable Line
Productize research without
adding headcount
Deliver LAILA's decision-ready reports as a paid add-on.
YOU HAVE A BRIEF
Market Research

  • Pitch Lands

  • New Category

  • Client Needs a Market POV

Category landscape, sizing, and gaps — ready for the deck.
YOU HAVE MULTIPLE CONCEPTS
Concept Testing

  • Three routes, one meeting

  • Client wants a recommendation

  • One route has to win

Walk in knowing what to back.
YOU HAVE PERSONAS
Audience Hypothesis

  • Brief lacks depth

  • Personas feel flat

  • Need behavioral segments

From Demographics to real drivers and decision logic.
Case Studies

Two Briefs.
Two Proof Points.

Radix Media
Team Red Dot
Strategy & Insights · Premium GCC jewelry brand
Radix found a segment the brand wasn't targeting. It went in the client deck in 48 hours.
The brief started as demographics — age, gender, income. LAILA surfaced 7 behavioral audience hypotheses, including an overlooked segment: people buying jewelry for themselves, not for occasions. That insight reshaped the entire strategic recommendation.
See Radix Case Study
"This is weeks of research — condensed. All the desktop work, done."
Nikita Airan
Radix Media
7
Behavioral hypotheses
48h
From brief to client deck
3 Weeks
Saved in desk research
80 pitch-prep research reports. One analyst.
Team Red Dot is a full-service media agency based in Dubai. Their strategy team was spending two to three hours per brief on manual desktop research — pulling data from GWI, Google, and fragmented subscription tools before any creative work could begin.
When briefs stacked up, research became the bottleneck. Strategy decks launched with assumptions instead of evidence, because the data simply wasn't ready in time. They needed a way to generate foundational audience and category research at the speed of incoming client briefs — without hiring additional analysts.
See Red Dot Case Study
"The differentiator was access to niche consumer voice at a speed we simply couldn't get anywhere else."
Khushi — Research Lead
Team Red Dot
The Turning Point
Team Red Dot's Managing Director, Raksha Khimji, put it plainly:
Every report ships with a traceable source trail — links, citations, and supporting evidence that strategists can reference directly in client presentations.
Each research run includes audience hypotheses, category landscape analysis, competitor positioning signals, and linked evidence sources — generated same-day at $149 per report.
External Validation · November 2025
Tested against $2M in traditional panel research
NEOM independently ran LAILA's synthetic research outputs against Kantar panel data they had commissioned for over $2 million. The results matched — validating that synthetic audience modeling can produce directionally accurate insights at a fraction of the cost and timeline of traditional fieldwork.
NEOM is using LAILA to expand internal research capacity across hospitality, luxury real estate, and high-net-worth audience segments.
80+
Research reports per month
48h
Turnaround
What you get

Evidence-backed
Decision Memorandum

Your team does the strategy. We validate it.
View Sample Report
Market Intelligence
Category context, competitive landscape, directional sizing
Evidence Synthesized from public + industry sources structured into one forwardable report.
Behavioral Segmentation
Audience hypotheses grounded in behavior — not demographics
Move beyond '25–45 women' to drivers, triggers, social influence and occasion-based decision logic.
Source Transparency
Every claim is source-linked
Trace findings, assess strength, and defend recommendations while flagging what needs primary validation.
Validation Layer
Pressure-test your existing work
Run past studies, briefs, or first-party data through LAILA to validate - then build forward with more confidence.
Same-day · Deck-ready · Source-linked
How It Works

Concept to Consumer
in Five Easy Steps

Share your brief
 Tell us category, market and decision you need to support.
Set direction
Define what needs to be tested or validated.
Define Audience
Who this decision needs to land with.
Test with Persona
We create the right questions and run them through your ICP.
Decision Memo
A clear, ranked recommendation you can use in the pitch.
Workflow

From Question to
Decision Memorandum

01
Share your brief
Tell us the decision you need to defend.
We'll confirm scope and show you what LAILA's output looks like.
02
We build the analysis
LAILA evaluates options, gathers evidence, and structures the reasoning — fully source-linked.
03
Review + Use
Get a decision memo showing what's strongest and what to lead with.
You get a shareable link: market context, competitor patterns, and audience hypotheses, ready for the deck.
TESTIMONIALS

What our clients have to say

Waiza

CEO
Zanaan

LAILA replaced guesswork with structured insight we could actually act on.

Tim Ryan

Chief Brand Officer
Tomorrow London

LAILA helped us understand what was worth pursuing — before committing resources.

Alia Badreldin

Managing Director
CULTARK

LAILA brought clarity to decisions we'd have spent weeks debating internally.

Menna Abdelbaky

Regional Marketing Brand Manager
Fine Hygienic Holding

LAILA gave us cross-market consumer insight — without the delays of traditional research.

Hatem Darwish

CEO D-TAG

We replaced assumptions with clear insight on what to move forward with.

Jahanzaib Hashmi

CEO
AutoPak

LAILA helped us evaluate which positioning would land — replacing assumptions with clear, structured insight.

Mustafa Abbas

Director Strategy| Head Counsellor
Counsello Agency

LAILA helped us move from assumptions to clear direction much faster than traditional research would have allowed.

Khurram Idrees

CEO
Icarus Incorporated

LAILA delivered research-grade insights in minutes — not months. The speed, depth, and accuracy were genuinely impressive.

Omar Mokhtar

CEO | Suhoola
SHERAA Cohort  2025

LAILA gave me clarity at a stage where everything felt like a guess. It helped me test ideas, refine messaging and focus on what truly resonated. I saved time and gained confidence.

Naresh Shetty

Founder realbroker.app
Antler Cohort 2025

We’ve made significant progress with a strong prototype that’s ready for audience testing. Azhar and the team have been instrumental in driving key improvements that elevated our product.

Waiza

CEO
Zanaan

LAILA is a game-changer for e-commerce. I truly believe this AI-powered tool will bring a dynamic shift to how businesses grow. I’d definitely recommend it!

Tim Ryan

Chief Brand Officer
Tomorrow London

LAILA helped us understand what was worth pursuing — before committing resources.

Alia Badreldin

Managing Director
CULTARK

LAILA brought clarity to decisions we'd have spent weeks debating internally.

Menna Abdelbaky

Regional Marketing Brand Manager
Fine Hygienic Holding

LAILA gave us cross-market consumer insight — without the delays of traditional research.

Hatem Darwish

CEO D-TAG

We replaced assumptions with clear insight on what to move forward with.

Jahanzaib Hashmi

CEO
AutoPak

LAILA helped us evaluate which positioning would land — replacing assumptions with clear, structured insight.

Mustafa Abbas

Director | Head Counsellor
Counsello Education

The speed at which we were able to create a prototype and then translate that into a business has been remarkable.

Khurram Idrees

CEO
Icarus Incorporated

LAILA delivered research-grade insights in minutes — not months. The speed, depth, and accuracy were genuinely impressive.

Omar Mokhtar

CEO | Suhoola
SHERAA Cohort  2025

LAILA gave me clarity at a stage where everything felt like a guess. It helped me test ideas, refine messaging, and focus on what truly resonated. I saved time and gained confidence.

Naresh Shetty

Founder realbroker.app
Antler Cohort 2025

We’ve made significant progress with a strong prototype that’s ready for audience testing. Azhar and the team have been instrumental in driving key improvements that elevated our product.

View Sample Report
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Questions We Hear

Agencies ask us

How do we QA outputs?
We source-link claims throughout—government statistics, trade and industry reports, company disclosures, and other public references so your team can click through for sources.

It's easy to sanity-check the evidence and decide what to use in the pitch versus what needs primary validation.
Why not just use ChatGPT?
ChatGPT is a general-purpose text generator. It’s useful for drafting and brainstorming but it doesn’t run a scoped research workflow or produce a verifiable deliverable.

LAILA is built for decision-grade pitch research. You define the scope (category, market, timeframe, competitors, and the decision). We gather evidence from multiple public and industry sources, then structure it into market context, audience hypotheses, competitive gaps, and clear next steps—with sources linked on every claim.

You get a forwardable readout, not a chat thread.
‍
ChatGPT helps you write.
LAILA helps you decide—with sources you can cite.
Are the segments real?
They’re directional behavioral hypotheses—not survey-derived incidence rates. The goal is to help you narrow and prioritize options early, so you spend primary research budget where it will actually change the decision. We label them as hypotheses, call out assumptions, and flag what should be validated next.
Can I trust synthetic data?
Treat it as a fast hypothesis engine—not a substitute for real-world measurement. It’s most reliable for generating plausible audience segments and reactions, pressure-testing positioning and concepts, and surfacing what to validate next. That’s why every readout includes sources, stated assumptions, and a “what to validate with primary research” section—so you know what’s solid enough to use now and what needs confirmation.
What if it contradicts our hypothesis?
That’s often the most useful outcome—because it shows you where assumptions may be wrong before they get baked into the brief. If LAILA surfaces something unexpected, treat it as a hypothesis to pressure-test, not a final truth. You can trace the sources, review the assumptions, and decide whether it’s strong enough to act on—or worth validating with primary research.

If it aligns with your current view, you’ve strengthened your recommendation with evidence you can cite. Either way, you walk into the pitch with a clearer, more defensible position.
How to present to a skeptical client?
Start by using LAILA on something you already know. Run an existing brief or past study through it with the same objectives. If the direction matches what you’ve seen before, you have a validation story a client will understand.

To make it easy to defend, every report includes clear methodology, sources linked on every claim, and stated assumptions with confidence notes. If something isn’t traceable enough to stand behind, we flag it or we don’t ship it.
Is this replacing strategists?
No. LAILA does the desk research so strategists can focus on interpretation, creative thinking, and client counsel. As one partner put it: “It doesn’t give you the insight—it points to behaviors, and we extrapolate the insight.”
What does pricing look like?
Reports start at $149+ per report on a pay-as-you-go basis. For ongoing usage, we scope a plan based on volume and workflow needs. Some agency partners run dozens of reports per month on a custom arrangement.
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A Strategic Decision Memorandum
Built Around Your Brief

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