Agencies
Research at the speed of agency work
How Team Red Dot used LAILA’s AI-powered market research platform to accelerate market research, consumer research, and category analysis—without adding headcount.
80+
REPORTS GENERATED
Same-Day
TURNAROUND
One Analyst
NO ADDITIONAL HEADCOUNT
T H E C H A L L E N G E
Every new brief triggered the same research cycle.
An analyst would start with Google, move into GWI, pull from industry reports, andspend hours gathering information before a single research report could be produced.
That process works when timelines are generous. Agency work rarely is.
As briefs stacked up, research became the bottleneck.
Valuable time went into gathering market research, audience insights, andcategory intelligence instead of investigating the findings, pressure-testing hypotheses, and generating actionable research.
That process works when timelines are generous. Agency work rarely is.
As briefs stacked up, research became the bottleneck.
Valuable time went into gathering market research, audience insights, andcategory intelligence instead of investigating the findings, pressure-testing hypotheses, and generating actionable research.
Team Red Dot needed a faster way to produce high-quality market research without compromising the quality or defensibility of the evidence.
More importantly, they needed analysts spending less time gathering information—and more time interpreting findings, pressure-testing hypotheses, and building stronger client recommendations.
T H E D I S C O V E R Y
LAILA wasn’t introduced to replace existing research tools. It became the first step in the research workflow, helping analysts rapidly explore markets, categories, and audiences before investing time in deeper analysis.
Before investing hours in deeper analysis, research analysts used LAILA to rapidly explore markets,understand categories, generate research reports, and pressure-test early hypotheses before presentingtheir findings to the wider team.
Before investing hours in deeper analysis, research analysts used LAILA to rapidly explore markets,understand categories, generate research reports, and pressure-test early hypotheses before presentingtheir findings to the wider team.
Using AI market research in the agency workflow.
T H E W O R K F L O W
The research workflow was designed to move analysts from information gathering to market research faster. By combining market research, consumerinsights, source-backed evidence, and structured recommendations, the team could investigate new briefs and develop their client pitches same day
T H E R E A L R E Q U I R E M E N T
Speed was valuable.
Defensibility was essential.
Agency recommendations don’t live or die on how quickly they’re produced. They live or die in the client room.
When clients ask where an insight came from, research analysts need to verify thesource, understand the supporting evidence, and confidently explain the findingsbehind every recommendation.
Throughout the engagement, Team Red Dot consistently challenged LAILA onsourcing, verification, and evidence trails. Those challenges directly shaped LAILA’sevidence trail. Source-linking, citations, and supporting references becameincreasingly central to every report, making it easier to verify findings, audit research,and answer client questions with confidence.
The outcome wasn’t simply faster research. It was evidence-backed marketresearch that strategy teams could confidently build recommendations on anddefend in front of clients.
When clients ask where an insight came from, research analysts need to verify thesource, understand the supporting evidence, and confidently explain the findingsbehind every recommendation.
Throughout the engagement, Team Red Dot consistently challenged LAILA onsourcing, verification, and evidence trails. Those challenges directly shaped LAILA’sevidence trail. Source-linking, citations, and supporting references becameincreasingly central to every report, making it easier to verify findings, audit research,and answer client questions with confidence.
The outcome wasn’t simply faster research. It was evidence-backed marketresearch that strategy teams could confidently build recommendations on anddefend in front of clients.
LAILA D E L I V E R A B L E
A recommendation you can defend.
Every report concludes with a clear recommendation supported by market research, audience insights, and the evidence behind it.
Instead of handing over raw research findings, LAILA synthesizes the evidence into a decision memorandum research analysts can confidently share with strategy teams and clients
The goal isn’t more information. It’s helping teams move forward with confidence.
Instead of handing over raw research findings, LAILA synthesizes the evidence into a decision memorandum research analysts can confidently share with strategy teams and clients
The goal isn’t more information. It’s helping teams move forward with confidence.
T H E O U T C O M E
80+
REPORTS GENERATED
Same-Day
TURNAROUND
1
ANALYST · NO ADDED HEADCOUNT
Research stopped being the bottleneck.
During this three month engagement, one analyst generated more than 80 research reports covering audience exploration, category discovery, persona development, pitch preparation, and hypothesis testing.
The result wasn’t just more reports. It was more strategic capacity without adding headcount.
Instead of spending hours gathering information, the agency could spend more time evaluating opportunities, refining recommendations, and preparing for client meetings.
For agencies competing on speed and insight depth, that changes what one analyst can accomplish.
The result wasn’t just more reports. It was more strategic capacity without adding headcount.
Instead of spending hours gathering information, the agency could spend more time evaluating opportunities, refining recommendations, and preparing for client meetings.
For agencies competing on speed and insight depth, that changes what one analyst can accomplish.
Bring AI-Powered Market Research to Your Client Brief.
Ready to Accelerate Market Research for Your Agency?
Conduct AI-powered market research, test concepts, and generate client-ready research reports in hours instead of weeks. Back every recommendation with source-linked evidence your team can confidently present and defend.
