C A S E S T U D Y . A G E N C I E S
Research at the speed of agency work
How Team Red Dot used LAILA to accelerate market research and category analysis—without adding headcount.
80+
REPORTS GENERATED
Same-Day
TURNAROUND
One Analyst
NO ADDITIONAL HEADCOUNT
T H E C H A L L E N G E
Every new brief triggered the same research cycle.
An analyst would start with Google, move into GWI, pull from industry reports, andspend hours gathering information before a single research report could be produced.
That process works when timelines are generous.
Agency work rarely is.
As briefs stacked up, research became the bottleneck.
Valuable time went into gathering market research, audience insights, andcategory intelligence instead of investigating the findings, pressure-testinghypotheses, and generating actionable research.
Team Red Dot needed a faster way to produce high-quality market researchwithout compromising the quality or defensibility of the evidence
That process works when timelines are generous.
Agency work rarely is.
As briefs stacked up, research became the bottleneck.
Valuable time went into gathering market research, audience insights, andcategory intelligence instead of investigating the findings, pressure-testinghypotheses, and generating actionable research.
Team Red Dot needed a faster way to produce high-quality market researchwithout compromising the quality or defensibility of the evidence
Team Red Dot needed a faster way to generate insight withoutsacrificing quality of data.
T H E D I S C O V E R Y
Using AI market research in its agency workflow.
LAILA wasn’t introduced to replace existing research tools. It became the first step in the researchworkflow.
Before investing hours in deeper analysis, research analysts used LAILA to rapidly explore markets,understand categories, generate research reports, and pressure-test early hypotheses before presentingtheir findings to the wider team.
Before investing hours in deeper analysis, research analysts used LAILA to rapidly explore markets,understand categories, generate research reports, and pressure-test early hypotheses before presentingtheir findings to the wider team.
T H E W O R K F L O W
B E T T E R A I M A R K E T R E S E A R C H W O R K F L O W F O R A G E N C Y S T R A T E G Y T E A M S
The research workflow was designed to move analysts from information gathering to market research faster. By combining market research, consumerinsights, source-backed evidence, and structured recommendations, the team could investigate new briefs and develop their client pitches same day
T H E R E A L R E Q U I R E M E N T
Speed was valuable.
Defensibility was essential.
Agency recommendations don’t live or die on how quickly they’re produced. They live or die in the client room.
When clients ask where an insight came from, research analysts need to verify thesource, understand the supporting evidence, and confidently explain the findingsbehind every recommendation.
Throughout the engagement, Team Red Dot consistently challenged LAILA onsourcing, verification, and evidence trails. Those challenges directly shaped LAILA’sevidence trail. Source-linking, citations, and supporting references becameincreasingly central to every report, making it easier to verify findings, audit research,and answer client questions with confidence.
The outcome wasn’t simply faster research. It was evidence-backed marketresearch that strategy teams could confidently build recommendations on anddefend in front of clients.
When clients ask where an insight came from, research analysts need to verify thesource, understand the supporting evidence, and confidently explain the findingsbehind every recommendation.
Throughout the engagement, Team Red Dot consistently challenged LAILA onsourcing, verification, and evidence trails. Those challenges directly shaped LAILA’sevidence trail. Source-linking, citations, and supporting references becameincreasingly central to every report, making it easier to verify findings, audit research,and answer client questions with confidence.
The outcome wasn’t simply faster research. It was evidence-backed marketresearch that strategy teams could confidently build recommendations on anddefend in front of clients.
T H E D E L I V E R A B L E
A recommendation teams can defend.
Every report concludes with a clear recommendation supported by market research, audience insights, and the evidence behind it.
Instead of handing over raw research data from thousands of synthetic persona interviews, LAILA synthesizes the findings into a decision memorandumresearch analysts can confidently share with strategy teams and clients.
The goal isn’t more information. It’s helping teams move forward with confidence.
Instead of handing over raw research data from thousands of synthetic persona interviews, LAILA synthesizes the findings into a decision memorandumresearch analysts can confidently share with strategy teams and clients.
The goal isn’t more information. It’s helping teams move forward with confidence.
T H E O U T C O M E
80+
REPORTS GENERATED
Same-Day
TURNAROUND
1
ANALYST · NO ADDED HEADCOUNT
Research stopped being the bottleneck.
During this three month engagement, one analyst generated more than 80research reports covering audience exploration, category discovery,persona development, pitch preparation, and hypothesis testing.
The result wasn’t just more reports. It was more strategic capacity withoutadding headcount.
Instead of spending hours gathering information, the agency could spendmore time evaluating opportunities, refining recommendations, andpreparing for client meetings.
For agencies competing on speed and insight depth, that changes whatone analyst can accomplish.
The result wasn’t just more reports. It was more strategic capacity withoutadding headcount.
Instead of spending hours gathering information, the agency could spendmore time evaluating opportunities, refining recommendations, andpreparing for client meetings.
For agencies competing on speed and insight depth, that changes whatone analyst can accomplish.
S E E T H E E V I D E N C E
Ready to accelerate your next market research project?
See how LAILA delivers same-day market research reports withsource-backed findings that help research analysts produce betterresearch in less time—and give strategy teams evidence they canconfidently present and defend.
