NEOM needed to evaluate the effectiveness of their hero and experience campaigns targeting leisure, business, and U/HNWI (Ultra High Net Worth Individuals) travelers from UAE and KSA. Traditional market research methods would have taken months and cost significantly more.
Research Objectives:
Evaluate campaign effectiveness across multiple target segments
Understand brand appeal and key message resonance
Identify drivers and barriers behind diagnostic results
Quantify ROI and cost-saving potential
Achieve parity with traditional Kantar methodology
The Laila Solution
Research Design
10 AI-powered Focus Groups
12 Concept Tests across campaigns
Leisure, Business & U/HNWI traveler segments
UAE and KSA market coverage
Audience Modeling
Persona's representing target demographics
Real-time sentiment analysis
Predictive modeling for campaign performance
Cultural nuance detection across markets
Triple-Sourced Insights
LAILA's Circles for organic consumer voice
Social & industry listening data
Advanced GenAI & LLM analysis
Automated report generation
Key Results & Impact
Lightning Speed
Delivered comprehensive insights in hours vs. slow traditional research timelines
Research Parity
Matched Kantar's gold standard methodology with -10% deviation
Cost Efficiency
Savings while maintaining enterprise research quality
Deep Insights
Qualitative insights highlighting key diagnostic drivers across segments
Campaign Performance Highlights
LAILA's Audience Modeling revealed critical insights about NEOM's market positioning:
Segment Differentiation: U/HNWI travelers showed 73% higher engagement with exclusivity messaging compared to leisure travelers
Geographic Preferences: UAE market responded 42% better to innovation themes while KSA showed preference for heritage integration
Message Optimization: Key messages around sustainability resonated 3x stronger than luxury positioning across all segments
ROI Validation: Quantitatively demonstrated GenAI strategy could deliver 85% cost reduction for ongoing research needs
The Laila Advantage
Speed
48-hour turnaround for comprehensive market research
99 % time reduction
Real-time insights
Kantar Quality Results
Validated against industry gold standards
90% Parity Achieved
Trusted by $500B+ projects
Market Intelligence
Audiences model market response
Culture nuances captured
Continuos learning from outcome
Ready To Transform Your Market Research?
Test concepts, validate messaging, understand target audiences and evaluate competitive positioning using one AI-powered market research platform.
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