How BRINC Accelerated Founder Market Validation

A LAILA Workshop Integration at the Expo City Dubai Change Makers Academy
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Partner
BRINC — Global Accelerator Operator
Program
Expo City Dubai Change Makers Academy
Format
4 hour hands-on working session
Outputs (per founder)
Competitor landscape, market sizing, pricing bands, customer segments
Module
Customer & Market Research
Key Outcome
Per founder: full research package in 10–15 minutes vs. weeks of manualresearch
Summary

The Bottleneck BRINC Needed to Solve

BRINC, a global accelerator operator, integrated LAILA into its cohort curriculum to solve a specific bottleneck:founders were spending weeks on manual market research, delaying venture clarity and slowing program progression.

By embedding LAILA as a live working tool inside the customer research module, founders generated structuredresearch deliverables — competitor landscape, market sizing, pricing bands, customer segments — in 10–15minutes instead of weeks.

The result: faster venture refinement, stronger pitch readiness, and a model other accelerator programs can adoptwithout extending timelines or increasing mentor workload.

Challenges

Market Research Bottlenecks Slow Founder Progression

Accelerator programs face a structural constraint. Founders need market evidence to refine their ventures — butmanual research takes weeks that most programs simply do not have.

This creates a difficult choice for program leads:

  • Extend program timelines to allow for proper research

  • Reduce research rigor and rely on mentor intuition instead

  • Accept that founders pitch with weak or incomplete market evidence

BRINC wanted a fourth option: enable founders to generate structured, credible market research during thesession itself — without sacrificing speed or rigor.

"We want them to get to a pitch where they have their idea, some data, to present the case of whythis is a good startup."

Levi Lewandowski, Head of UAE & Program Lead

BRINC

Solution

Why LAILA Fit the BRINC Model

BRINC structured its sessions as active working modules, not lectures. Founders needed to produce outputsduring the session — not after it.

"We don't want someone at the screen just pressing Next on a PowerPoint. We want people to beworking, getting feedback, hands-on templates, tools, etc."

Levi Lewandowski, Head of UAE & Program Lead

BRINC

This made LAILA a direct fit. Its structured research output format meant founders could generate marketintelligence in real time — and leave the session with usable evidence, not just frameworks.

"I was already sold. I think it's the perfect fit when we think about customer research, marketresearch, and some of the synthetic data that we walked through."

Levi Lewandowski, Head of UAE & Program Lead

BRINC

How it ran

How the Workshop Was Run

LAILA was deployed as a core working tool during the venture validation module. The session followed a simplethree-step flow:

  • Founders input their venture concept, target customer, and key assumptions into LAILA.

  • LAILA generates structured report sections covering competitors, market sizing, pricing dynamics, andcustomer segments — delivered in 10–15 minutes per founder.

  • The facilitator uses the live outputs to drive venture narrowing: surfacing assumptions to stress-test, gapsto address, and next actions before the next session.

This shifted market research from a post-workshop assignment — one that often gets skipped or done poorly —into an active, facilitated session with tangible outputs every founder leaves with.

Founder outcomes

In Their Own Words

Accelerated Market Validation

Participant feedback confirmed a significant reduction in time-to-insight

"LAILA helped me save maybe six months to one year of research — understanding the market,the competitors, the alternatives, and understanding my market size and pricing. It did all that insimply 10 to 15 minutes, which was very beneficial."

Jana Sail Abrash, Founder, Project XORA

Expo City Dubai Change Makers Academy

Improved Venture Clarity

Beyond speed, founders reported deeper understanding of their own market position — not just faster research.

"The research format itself is very organized, the user interface was very friendly and easy to use. Ithelped me really understand the market more, understand my own product more, and saved a lotof time. I would definitely be using it more and more to help me improve my product."

Jana Sail Abrash, Founder, Project XORA

Expo City Dubai Change Makers Academy

Results

Program Outcomes

A core objective of accelerator programs is helping founders narrow from multiple early ideas to a single validatedventure direction. Structured research deliverables enable this convergence — giving founders evidence to makethe call, rather than relying on intuition or mentor judgment.

Maybe starting they have like two or three ideas and then they should be down to a single idea.

Levi Lewandowski, Head of UAE & Program Lead

BRINC

LAILA accelerated this narrowing by enabling founders to evaluate multiple venture assumptions in the samesession — and leave with clarity rather than open questions.

other programs

What This Means for Other Accelerator Programs

The BRINC integration surfaces three outcomes that are directly replicable for other program operators:

  • Founders generate research deliverables in-session, not as a post-workshop assignment that getsdeprioritized.

  • Research quality improves without adding mentor bandwidth or sessions.

  • Programs maintain their existing curriculum structure while meaningfully strengthening the venturereadiness of each cohort.

The practical implication: market research becomes an active working session output rather than a self-study gapin the program.

validation

Additional Validation Outside Accelerators

Similar outcomes have been observed independently across product teams using LAILA outside of acceleratorcontexts, confirming the research output quality is consistent — not program-dependent.

I was able to get my complete research in about two hours versus two weeks. It gave me theanalytical information I was looking for — exactly how many people we could target in this region.

Feras Shammout, Technical Product Manager

VBRL

Conclusion

Implementation Model

The BRINC workshop demonstrates a repeatable format for any accelerator or incubator program:

Format

  • 3–4 hour hands-on working session

What founders produce in-session

  • Competitor landscape

  • Market sizing

  • Pricing bands

  • Customer segments

Facilitator role

  • Use live outputs to drive narrowing, surface assumptions to stress-test, and define next actions

Integration options

  • Standalone market validation module

  • Embedded within existing customer research curriculum

  • Pre-pitch validation checkpoint

Meet Laila
Mockup screens of Laila App in action.

Interested in Running a LAILA Workshop?

The BRINC integration model is replicable across venture programs, university incubators, and corporateaccelerators.

Workshops are delivered as facilitated working sessions where founders generate structured researchdeliverables in real time — leaving with outputs they can immediately use in pitch preparation and venturedevelopment.

Request workshop outline + pricing
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