THE outcome
What changed for the agency
Across three months, one analyst ran more than 80 reports spanning audience exploration, category analysis, persona development, consumer sentiment, concept framing, and pitch preparation.
But the volume wasn't the point. The point was what became possible in a client meeting.Before LAILA, when a client asked "where does this insight come from?" — the team couldn't answer.
Raksha Khimji, Managing Director, had issued a single requirement: make the evidence defensible.
Every report now includes traceable source links, cited references, and the evidence trail behind each recommendation — so strategists can answer that question in the room.
The agency didn't just gain speed. It gained the confidence to use AI research in front of clients.
