Scale Market Research and Pitch Insights

A marketing agency needed to pitch faster. Every new pitch triggered the same manual loop: hours on GWI, Google, and industry databases before a single insight could be put in front of a client.

For Team Red Dot's Research Analyst, Khushi, the bottleneck wasn't capability — it was time.

Before LAILA, the research process looked like this:

• 1–2 hours per hypothesis using GWI and desktop research

• Manual persona creation with limited behavioural depth

• No way to test multiple strategic directions simultaneously

• Niche brand-specific consumer sentiment — unavailable at any speed

Traditional fieldwork was an option for flagship campaigns — not for every brief that landed on Monday with a Friday deadline.

Team Red Dot integrated LAILA as a force-multiplier at the front end of the research process — not to replace existing tools, but to dramatically accelerate the intelligence-gathering phase.

• Market research reports on any category — generated in minutes

• Synthetic persona generation from plain-language demographic descriptions

• Consumer verbatims on niche brand topics (e.g. specific ride-share or F&B brands)

• Audience hypothesis testing before committing to strategic direction

The key differentiator: LAILA could generate specific consumer quotes on hyper-specific brand categories — insight that previously had no equivalent at any cost or timeline.

Over the pilot engagement, Khushi generated over 80 market research reports — cutting research time by 85% compared to the team's manual workflow. That volume covered audience persona development, consumer sentiment analysis, category-level market research, and concept framing for client pitches.

At previous output rates, producing the same volume would have required a significantly larger team, a substantially higher budget, and weeks of fieldwork. With LAILA: one analyst, $149 per report, pay-as-you-go.