Your Vision, Validated

Build and launch your business with AI-powered market research,  customer portraits, concept testing and prototypes. We get you investor-ready, so you can simply go to market.

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Data-Driven  |  Actionable Insights  |  Scalable Solutions
Data-Driven
Actionable Insights
Scalable Solutions
WHY LAILA

Market Research

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Instantly validate your idea with AI generated insights.

Customer Surveys

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Gather insights from 1000+ custom personas in minutes

No-Code AI Builder

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Build a working product instantly!

TRUSTED BY FOUNDERS. BACKED BY NEOM. BUILT FOR STARTUP SUCCESS.

Trusted By Companies We Work With

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Brand - Fine
Brand - Sirona
Brand - Napco
Brand - Neom
Brand - Lego
Brand - in5
Brand - Ministry Of Communications And Information Technology
Brand - ntdp
Sheraa logo
Brand - Fine
Brand - Sirona
Brand - Napco
Brand - Neom
Brand - Lego
Brand - in5
Brand - Ministry Of Communications And Information Technology
Brand - ntdp
Sheraa Logo
Why Laila

Laila Sets New Standards in Concept Development

Laila revolutionizes concept development with our triple-sourced insights, giving you a killer edge by enabling qualitative research at a quantitative scale with the freshest, real-time data.

Triple Sourced Insights

Community Feedback

This extensive data collection is validated and enriched by our proprietary network of in-person communities—Lailas' Circles™—providing qualitative feedback that adds the "why" to the "what" of the quantitative conclusions.

Real Human Feedback icon.Real Human Feedback icon.

Social & Industry Listening

Real-time monitoring from all the major social media platforms for the most up-to date insights. We also leverage proprietary AI agents that draw conclusions from data sourced from a wide array of publicly available, reputable sources like Euromonitor, Statista, and Google Trends and others.

Social Listening icon.Social Listening icon.

Gen AI & LLM

Laila’s AI orchestration engine calls on multiple public and proprietary LLMs and uses Natural Language Processing to bring structure and understanding that gives the data a voice.

Gen AI icon.Gen AI icon.

+ Consumer Ambassadors

Engage with Consumer Ambassadors, crafted from hours of interactions, insights, and observations shared by our community members.

+ Representative Sampling

Integrated conversations, interactions, insights, and observations from our community members with social and industry listening, along with advanced Gen AI and LLM, creates highly accurate representations of consumers.

+ Highly Accurate At Scale

Achieve up to 95% confidence interval with a reduced margin of error compared to traditional panels.

+ Segmented Insights

Gather detailed insights and comprehensive breakdowns segmented across diverse demographics and psychographics.

Who Is It FOr

Empowering Innovators at Every Level

We’re here for the visionaries, the overachievers and everyone who dreams of doing more for their business. Ready to outpace the competition? We’ve got you covered.

For Solopreneurs icon.

For Digital Media Agencies

Use LAILA to conduct comprehensive research, robust concept testing, gather real-time data and deliver exceptional, data-backed strategies that drive results. Perfect for enhancing your services and demonstrating value to your clients quickly.

For Product Managers icon.

For Product & Brand Managers

LAILA is designed by product and brand managers, for product and brand managers. Perfect for those at enterprise companies who are data-driven and skilled in leveraging research to refine their products and campaigns.

For Business icon.

For Incubators & Accelerators

Accelerate startup validation with LAILA. Cut research time by 90% and give program managers real-time insights into founder progress.
Built for fast-moving teams that value traction, clarity and investor readiness — with zero technical setup.

Here’s what Laila can do for you
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Accelerated Decision-Making

Instant Actionable Insights: What traditionally takes weeks now takes minutes with LAILA's rapid analysis.

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Perfect Your Product

Unlimited Testing: You can continue to test and iterate on your ideas and concepts until you hit your bullseye.

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Optimize Resources

Efficient & Sustainable: Whether you're a seasoned product manager or a newcomer with a fresh idea, Laila helps you streamline your workflow, save time and money, and make more sustainable decisions.

HOW IT WORKS

The LAILA Method:
Five Steps to Market Clarity

5 Laila easy steps of use.

Select Research Focus

Choose Market, Consumer Research or Test Concepts.

01

Set Objectives

Define your research goals.

02

Identify Audience

Specify your consumer.

03

Generate Questions

Let LAILA create tailored research questions.

04

Receive Report

Get a comprehensive research report.

05
Features

Unlock Powerful Features with Laila

01/05

Consumer Definition

Zero in on exactly who you want to reach.

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02/05

Exploratory Research

Uncover key insights with in-depth exploration.

03/05

Concept Cards

Easily create, compare, and refine your ideas like a pro.

04/05

Smart Co-Pilot

Let Laila handle the heavy lifting by generating smart questions and discussion guides for you.

Mockup screen of graphics showing Laila in action.
05/05

Comprehensive Reports

Get detailed, actionable insights to help you make great decisions.

Mockup screen of graphics showing Laila in action.
01/05

Consumer Definition

Zero in on exactly who you want to reach.

Mockup screen of graphics showing Laila in action.
02/05

Exploratory Research

Uncover key insights with in-depth exploration.

03/05

Concept Cards

Easily create, compare, and refine your ideas like a pro.

04/05

Smart Co-Pilot

Let Laila handle the heavy lifting by generating smart questions and discussion guides for you.

Mockup screen of graphics showing Laila in action.
05/05

Comprehensive Reports

Get detailed, actionable insights to help you make great decisions.

Mockup screen of graphics showing Laila in action.
Testimonials

Raving Reviews

See how LAILA has supercharged our partners' success. Check out what they say about us and discover the impact LAILA can make on your business!

Shreye Mehtani

Global Marketing Director,
Personal Care at Unilever

“I have to sell my product concepts twice: Once to the consumer and again to the management. This product is my partner to help me sell internally.”

Matt Robinson

Brand Director,
Gillette at Procter & Gamble

"The stakes are very high. We spend hundreds of thousands on copy development and testing and if it fails we'd have to do it all over again. This will help us avoid that."

Menna Abdelbaky

Regional Marketing Brand Manager, Fine Hygienic Holding

"It's invaluable for understanding and adapting strategies to meet specific country-wide consumer needs effectively."

Aastha Chawla

Fashion Category Director,
Amazon

“This is like someone made consumer research as easy as booking an Uber.”

Tim Ryan

Chief Brand Officer
at Tomorrow London

“This would make a huge difference in helping us to know what to develop."

Manu Bajaj

Femcare Category Director,
P&G

“We don't get to test all we want to test with consumers, now we do.”

Meet Laila
Mockup screens of Laila App in action.

Revolutionize Your Consumer Strategy with Laila

We are not just keeping up with innovation—we're setting the pace. We're creating a future where every idea hits the mark and every product makes a positive impact, all backed by data science.